UK first: News website with page swipe on desktop

The Metro responsive site has swipe functionality, a first for a UK news site, according to Walters. “Users of apps have become very used to swipe functionality,” he said, explaining that creating swipe for a website posed more of a challenge than for a native app as the team had to ensure it works on all browser types.

Findings from swipe

They tend to consume between 10 and 20 pages per visit – which is staggering for a website.

“Its very early days,” Walters said, and one of the key challenges is making swipe discoverable “as its not something people are used to using on a website”.But when people do swipe, and about 10 per cent of the base is using it, their consumption is “through the roof”.

via Mobile-first: Metro creates web editions for swipeable site | Media news | Journalism.co.uk.

And see also: Metro using WordPress VIP

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