The maker trend is being spread by social media. DIY for 2010.
“Sugru is a Play-Doh-like substance with waterproof, adhesive and heat-resistant qualities, and it sets at room temperature. Launched last December, all 3,000 packets rapidly sold out — so now production is at ten times that scale. Ní Dhulchaointigh, 31, had the idea while she was at the Royal College of Art in 2003.”