I offer a website auditing and optimisation service.
At Last Exit digital agency, my clients for this service included Newcastle University and various major law firms from Taylor Wessing and Nabarro, to Simpson Grierson in New Zealand.
Website audits are popular with clients who are, for example:
a) Considering re-launching their websites, and wishing to know what their new website site should contain if it’s to reach engage and influence their target audience.
b) Building an internal case for the creation of a new website – and needing a second opinion.
c) Curious about current best practice, and whether their website is considered effective.
d) Curious about how their digital communications compare to their competition.
Website audits consist of…
Over the last 12 years I’ve developed a framework for analysing effective digital communications. Every audit is different, to reflect client needs, but the sceengrab, below, from the “Legal sector digital benchmark” report that I wrote and researched will give you a sense of the criteria I use.