Video: To embed or not?

Ok Go have two different videos for their ‘This too shall pass’ song.

Here’s a simplistic comparison;
At time of writing, This Too Shall Pass (embedding disabled) has 1,451,891 views.

The embeddable version, below, has 9,056,989 views.

Also, “When EMI disabled embedding, views of “the treadmill video” dropped 90 percent, from about 10,000 per day to just over 1,000.”

If you want to spread your message by video allowing your video to be embeddable may be a good idea.

What about the money?

Good point. OK Go’s videos are viral hits – but this doesn’t mean big sales, says the Guardian.



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