How do I attract more visitors to my website? The answer is…

“How do I make my web presence more popular?” It’s a question I’ve been asked many times, in many ways.

My response is Ryan’s rule. Bear it in mind and you won’t go far wrong:

Ryan’s rule: Successful publications improve their audience’s lives more efficiently than rival publications.

But where do you start?

Well, most websites will require:

* Theories
* Research
* A plan / strategy
* Judgement
* Technology
* Content
* Management
* Marketing

Get the strategy right, execute it successfully and your idea or brand
will reach its target audience – which can be many millions of people.

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