Successful content marketing, communications, customer experiences, and even new business pitches, are based on evidence and insight.
I supply a wide range of organisations with the evidence and insight they need to make a difference. Usually for:
- Increased digital communications impact
- Effective content marketing
- Improved customer experience
- Winning new business (pitches, RFPs etc)
Insight & research services
My robust processes for understanding customers, and analysing digital communication effectiveness, have been used by many top brands & major organisations. Services I offer include:
- Auditing – digital marketing & communications
– What: Identify digital communications performance.
– How: Using my proven criteria to analyse content, websites, social media, SEO etc.
- Benchmarking – digital marketing & communications
– What: Place digital communications performance in context.
– How: Using my proven criteria to analyse competitor content, websites, social media, SEO etc.
- Audience Intent Modelling
– What: Reveal & categorise customer needs and objectives in granular detail. Identify the communication gaps between the customer and client.
– Can be used to augment or replace surveys, focus groups etc.
– How: Using big data, artificial intelligence and a proven process.
- Insights discovery
– What: Reveal truths that amplify the impact of content and digital communications.
– How: Using research methods and human experience and intuition.
- Persona creation
– What: Segment and document audience types.
– How: Proven process – including interviews, surveys and templates.
And related research services, including:
- New business pitch assistance for Directors / C-suite
- Social media listening & analysis
- Keyword research
- Content themes & topics discovery
- Acting as the “voice of the customer”
- Search data analysis
- Audience research & trendspotting
- Competitive intelligence
- Various qualitative / quantitative research – SWOT research, Gap analysis etc