I’ve been creating digital content / communications strategies for high-profile brands since 2002, at the BBC, and other well known organisations.
I began to develop content marketing strategies out of necessity, when tasked with editing and producing many different websites. From then on, I became fascinated with why some websites and digital campaigns succeed, and some do not. Tip: A good strategy will maximise the impact of insight.
Digital content strategy services
I offer digital communications strategy consultancy services to brands and their agencies (usually at Director / C-Suite level). I can help with the entire strategy, or just elements of it.
- Digital communications strategy
- Content strategy
- Content marketing strategy
- Inbound marketing strategy
- Digital strategy
- Confidential consultancy
- Website optimisation
- SEO advice & training
- Team-leading & guidance
- Social media management
- Planning for mass communications
- Planning for brand advertising
The initial research stage is important, with the data, research tools and techniques now available I can analyse and document how your audiences and customers articulate their desires for products and services. I can map the content plan to your customers’ path-to-purchase – often transforming customer affinity and conversion, SEO and social media sharing.