Today’s Daily Mail front page is very long. 8192 pixels long, to be exact.
This puzzled me for a moment… why would they place such a jumble on their front page?
I think the answer is that many people browse the Daily Mail on tablets and mobile phones.
Part of the BBC’s reaction to the increase in tablet useage has been to create a side-scrolling front page at bbc.co.uk.
But for the Mail there’s no need to create a new complicated navigation system – just put everything on the front page.
After all, improved internet browsing speeds mean that the weight of pages is not the issue it once was.
It won’t be a design choice for every site, but for information rich-sites it could be a clever, pragmatic response to the growth of new technology.