Case studies

Contact me for more information about these case studies. I’ll add more detail soon. I have many more content marketing and digital strategy case studies to add.

Recommendations for FMCG relaunch – content and social media
Formulated the initial arguments, outlined a social media strategy, and made content recommendations for the brand’s repositioning in the UK.

Global software company – inbound marketing recommendations
Uncovered insights about their target customers, worked up content recommendations that will help the business connect with their customers.

Leading office designer – content and SEO strategy
Creation of a content and SEO strategy for their new website. Led to “millions of £ in sales”.

Digital communications marketing audit – UK region
Audited the region’s digital communications. Gave recommendations, outlined a new strategy.

Digital communications benchmarking – professional services
I’ve been commissioned to benchmark the digital communications of various sectors – Law, Accountancy, Healthcare etc.

Digital communications advice and research for Directors / C-Suite
I supply discreet research, analysis and “digital comms” advice to a number of busy directors of marketing agencies when they’re faced with pitch preparation, RFPs and new business calls etc.

High street supermarket chains – social media listening and analysis

Social media listening, benchmarking. Provided actionable tactics and strategy recommendations for the repositioning of the brand’s social channels.

Mobile phone network – website content strategy

Created the content strategy for a large new section of the brand’s website.

Leading children’s book publisher – new website content strategy

Devised a new content strategy for the publisher’s website. Uncovered insights based on the brand’s strengths, and gaps in Amazon’s offer.

Famous soft drink brand – content strategy for digital billboards (OOH – out-of-home advertising)

Created the initial content strategy for the brand’s digital billboards across Europe.

Global Luxury Fashion website – SEO plan and process

Created the SEO plan for the re-write of this multi-region website.

Major airport – social listening and sentiment analysis

Social media listening and sentiment analysis of what passengers like and dislike about the airport, to inform a new communications plan.

Also…

I supply discreet research, analysis and “digital comms” advice to the busy directors of marketing agencies when they’re faced with pitch preparation, RFPs and new business calls. I provide surprising insights, ideas, bullet points, nuanced thinking, snappy phrases, illuminating statistics, research, data mining, persona creation, wild speculation, sensible strategy outlines, social media sentiment analysis, trendspotting, robust benchmarking and more.