Tone of voice is overrated. Tackle the fundamentals first, if you wish your content to connect with customers.
On attracting attention – an insight into human behaviour from a street entertainer.
At Facebook London for the Making sense: content strategy for products’ event.
How does your business, or agency, react to seemingly foolish ideas? Sceptical amusement? Nitpicking negativity?
Here’s a development worth noting: Facebook chatbots are open to the public. Find out more.