When I was asked, on Friday, for a list of “cool social media campaigns”, the campaigns / stunts / content below were front-of-my-mind.
8 of @BuzzFeed’s 10 biggest stories on Facebook last month were interactive quizzes.
Single page quizzes – which character are you etc… are very popular – get lots of social shares:
b) Physically hijack a big event to attract social media attention:
Brit Awards stunt by Paddy Power leaves Daft Punk lookalikes looking plain daft
Use Twitter to hijack the attention around a big event – “real time”
(“Hey @Pharrell, can we have our hat back?”) was a responsive-marketing coup de grâce, with 75,000 retweets and more than 40,000 favorites by Monday morning.
c) Integrated campaigns:
Samsung Answers Mystery Surrounding #WinnerTakesEarth
d) Tap into social data to reveal a telling fact about audience. eg:
TIME Can Predict Your Perfect Marriage Date
e) Create a moving video – 10 million shares
You – A Declaration of Love by Schwarzkopf Nectra Color – YouTube
f) Remix videos, to inappropriate soundtracks:
Meshuggah Mix of The Wolf of Wall Street
g) Facebook / webcam app – put viewers into the show:
Top Gear puts viewers in the driving seat via Facebook
BBC show offers fans the chance to picture themselves as its Star in a Reasonably Priced Car alongside the Stig
h) Free stuff for mentions:
Marc Jacobs Trades Social Media Mentions For Gifts In New Pop Up Store
i) Mini Instagram episodes:
j) Someone’s tweeting every frame of Top Gun, one by one