Better communications & content marketing through research, evidence & insight

Changing behaviour

The customer journey has changed, but human nature is much the same.

Freelance content strategist for hire

Hello. I’m Ciarán Ryan. I work with leading brands, and their agencies, to determine the best stories and digital content for their products and services.

I supply customer insight, content insight, plans and recommendations for websites, blogs, social media, campaigns, SEO, product information materials, digital OOH boards and more.

Also, I assist communications agencies with their new business efforts – providing customer, and content, insight for pitches, RFPs, meetings etc.

According to recruiters, my job title is freelance content strategist, digital editorial consultant. Or something similar.

Business problems solved

I help B2C and B2B organisations to communicate more effectively, at a time when their customers are increasingly hostile to advertising. To do this, I tackle a wide variety of digital content, marketing communications, and new business sales problems, in the UK, Europe, USA & beyond.

Identifying and bridging communication gaps, by being user focused, is at the heart of my work.


I offer Insight, Strategy and Production services.

The services are underpinned by processes that I’ve developed.

My structured combination of processes is the Communication Performance Insights (CPI) system. It extracts actionable insights from the customer journey environment.

CPI can include multiple elements – editorial judgement, various theories (behavioural economics etc), social media listening, sentiment analysis using artificial intelligence (AI), search engine data analysis, website benchmarking (as there’s no point creating website content if it can’t be found), and others.


Over the last few years I’ve worked with a broad range of organisations in the UK, Europe & beyond – BBC, Unilever, Microsoft, Tesco, Lidl, giffgaff, Heathrow, Taylor Wessing etc.

Some of the brands I've worked on

Agencies that have employed me, include: Havas, One Green Bean, Cheil, Quill Content, Draw Digital, Nexus Communications Group, Redhouse Lane, TMW Unlimited, Nimirum, Core, Senate, Oliver, Netcel, WARL, and Wings4U.

Get in touch

Contact me here for a confidential chat about making the most of your digital content, communications and channels.